Monthly Archives: June 2013

Dumb ways to die: when death is funny


Previously we have spoken about the fear arousing appeal as a way to promote a safer and healthier way of life using a strong and moving message.

Today we want to present an opposite kind of communication which uses a more sophisticated and subtle tactic to promote changing in behaviours and aptitudes: humour.

Let’s see a dark and funny animation published by Australian train company, Metro Trains Melbourne, called Dumb Ways to Die (and the funny interactive website):

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This is War: 2013 Goldsmiths Undergraduate design show


London is an interesting city. Everyday there is a new shop with amazing windows, a new art exhibition, a new work of street art on a wall or just new people arriving from all over the world. New people, new ways to communicate, new art works. One of the most exciting period is between May and June, when a lot of university courses end and the students present their projects.
Today we want to share with you some of the ideas which most impressed us from the 2013 Goldsmiths Undergraduate design show “This is War”.

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Sportcheeses by William Sisters: issue of assonance



assonance [ˈæsənəns]


1. (Literary & Literary Critical Terms) the use of the same vowel sound with different consonants or the same consonant with different vowels in successive words or stressed syllables, as in a line of verse. Examples are time and light ormystery and mastery
2. partial correspondence; rough similarity.