We have already presented few examples of campaigns which use fear arousing appeal or irony to prevent dangerous and unhealthy behaviours, but this New Zealander advert will let us think more about what we do when we drink and drive, naturally after a laugh.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s