Have you ever seen those creepy images on tobacco packagings? And the advertising on the bus stops to prevent car accidents?
Which emotions have you felt looking at them? Were you disgusted, scared and impressed?
Great! That was the purpose!
This kind of communication is called fear appeal (or feel-arousing appeal).
[…] a persuasive message that arouses fear by depicting a personally relevant and significant threat, followed by a description of feasible recommendation for deterring the threat. (Stiff James B. and Mongeau Paul A.
Here some ads you won’t forget!