London is an interesting city. Everyday there is a new shop with amazing windows, a new art exhibition, a new work of street art on a wall or just new people arriving from all over the world. New people, new ways to communicate, new art works. One of the most exciting period is between May and June, when a lot of university courses end and the students present their projects.
Today we want to share with you some of the ideas which most impressed us from the 2013 Goldsmiths Undergraduate design show “This is War”.



Unfold, Evaluate, and Solve: from problem packaging to problem solving by Fanny Bissa

This project aims to develop a bridge, a tangible connection, between children and their feelings and thoughts. The abilities to perceive, communicate, understand and manage emotions are often neglected or believed to be of peripheral concern. Fanny Bissa’s project, through the introduction of a set of toolkits, facilitates the development of emotional intelligence and offers an alternative framework for dialogue. Playing with the idea that touching, drawing, writing, listing, visualising and moving, is thinking, the project aims to creates a new language of emotional problem solving.

minimal input – maximum output by Liberty Dent
Manufactured efficiency is the ability to do an individual task with minimal input whilst delivering maximum output. Society’s goal and aspiration to become 100% efficient is facilitated and mediated through the use of manufactured products. The vision of becoming 100% is unattainable. Existing objects cannot deliver the desired performance we, as consumers, are subjected to. My project is a speculation and critique of the role of efficiency within design culture, the project subverts the aspiration of maximum efficiency into a new infrastructure of behaviour and action. The project explores the eccentricity of efficiency with the aim to create inventive celebrations of human skill. The project develops a process of trial and error from A-B in searching for the progressive layer of eccentric efficiency. A series of tasks have been designed with the purpose of reclaiming human skill.

Onion Science – the art of incision is everywhere, whether it be on an operating table or a chopping board. Onion science articulates the eccentricity of skillful living through and equation of performance and its speculating environment. Decibel / dB / – what is the specific range required to ask for a cup of tea? dB aims to parallel optimum being with efficient laziness. Extended Arm – wingspan is dependent on nature. Extended arm humours natures design facilitated by a house hold utensil. To be an expert of extended precision, relies on repetitive motivation. Self – Timed – time is of the essence. To live one’s life as if it were a self detonating bomb, is to be truly efficiency with time management. Self – timed aims to orchestrate extreme routine to the very millisecond. Mediated Conversation – conversation is not always communicated thoroughly. Mediated communication is designed through a series of reciprocation tools. Conversation can be made more diplomatic through the allocation of play + pause.

Domestic Science Machines by Alexander Duffner
Domestic Science Machine are a collection of objects that combine the regular use of home appliances with a scientific function to make it easier for people to conduct experiments at home.
The following four machines each have their purpose deliberately left ambiguous, in order to encourage experimentation and uncover nover or creative uses. The coffee machine retains its function yet works as a spectrometer to analyse materials. The temperature controlled slow cooker can be used as a PCR cycler for growing DNA. The salad spinner is easily modified into a centrifuge, for separating liquids, whilst the portable microscope allows for playful explorations from an unusual scale.
basing the designs around the familiarity of household objects makes it easier for people to engage with scientific instruments without prior experience.





Tribalisation by Adam Evans

This project explores the fictional alternative to colonialism – ‘tribalisation’. Evans aims to understand what tribal societies or indigenous peoples would make of our modern environment. These ancient cultures are built around rituals that the modern world has shunned, however these same rituals still exist today digitally and in new forms.​The designs put forward are borne out of modern culture and language, but conceived and developed with tribal practices in mind. The results are ritualistic and reflective proposals that offer new interactions with modern technology and social networking.

Brand New Second Hand by Kate Tran

People tend to express concerns over their waste. Nevertheless, trash remains a distressing element of daily life, even considered (by some) a commodity due to the sheer amount that exist around the worls. Whilst some try to minimise it, we universally accept the concept of waste.
In this project Tran aims to intervenes in the process, just before an object is determined to be disposable. By exploring the possibilities of the materials, we can regain personal value in the waste that we create. Every object comes with a function – this is how we recognise and understand it. So if we challenge and re-analyse the possible functions of every object before its disposal, what can be saved?
For example, can a camera that no longer works electronically still compose images in analogue form? Can a computer still store one’s personal information without it actually running? What if we could keep the values and functions of these objects but in re-imagined form?

The Objective Observer by Victoria van Wassenhove

The Objective Observer process is a way of understanding our roles as designers in social contexts. When we engage in community projects, it is very difficult to recognize how our own values and views interfere in the process and outcomes.
Designers are inherently subjective and in social contexts this can cause problems in the relationship between the ‘creative expert’ and the community. Personal values and preconceptions sometimes get in the way of observing a place in the ‘here and now’.
Objective Observer is a compilation of three films and a method booklet that shows how it is possible to produce material that captures the ‘essence’ of a specific place using mathematical principles. It is intended that these outcomes communicate both the method and how to implement it in practice. The overall aim of the project is to enable communities to view an ‘interference-free’ observation of a place.
The potential for the Objective Observer has been investigated through a process led exploration of nine London high streets.

If you are interested in more projects visit the web site of the 2013 Goldsmiths Undergraduate design show.

More and more exiting ideas are waiting for you.

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